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"Market Misgivings and Indian Consumer- Scope for Competitive Conduct published in International workshop and conference proceeding held on May 1-4, 2002 at Mendoza School of Business, University of Notre Dome, Indianapolis, USA
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Online Branding: Leveraging Offline Brands, published in International Conference Proceedings, Conference held on Nov 19-2, 2001 by Institute of Management and Information Technology, Cuttack
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Strategic Issues in Global Branding published in International Conference Proceeding, conference held on Dec 2001, 20-22 at MDI Gurgaon, 2001
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Brand Extensions in Destination Marketing- A Case Study of Sustainable Tourism in Chillika Lake in International Workshop on Restoration of Chillika Lagoon during January 18-20, 2002 |
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