Knowledge Management

Overview
Idea of managing and transforming tacit to explicit knowledge is getting more and more attention in public systems domain. It has been quite sometime that authors, researchers and managers have come to realize that employees, processes and systems of decision-making in the organizations are a great reservoir of tacit knowledge. It is an important challenge to build and manage systems that can capture, store, retrieve and build new knowledge base for effective decision-making and yet have a human interface. This book is an eye opener for people having interest in knowledge management and knowledge management systems in modern organizations. This book covers ideas, models, conceptual papers and case studies covering the whole globe through the lenses of authors of different continents. For good governance and effective management of public systems, the authors have developed knowledge management processes, models and systems that can have universal appeal and applicability. The book has sixteen, well researched, thought provoking papers and case studies from India, Europe, Brazil and USA. The judicious mix of conceptual papers and case studies will help the students/managers to understand and internalize the process and stages of knowledge management from different countries. It will also make them visualize the practice of knowledge management across the diverse organizations and countries.

Marketing in the New Global Order challenges and opportunities

Overview
The world is changing and it is changing for the benefit of the larger masses. While developments and progress in the last century was confined to a few countries and trade blocks, the current change is more inclusive. This change is the beginning of a paradigm shift as managers have come to realize that they need to look at strategies used for marketing products and services in third world countries in a new way. While people at the bottom of the pyramid were always neglected for their marginal

Overview
Papers presented at the International Conference on Marketing in the New Global Order, held at Indore during 18-20 December 2006.

Tourism Marketing

Overview
This book fills the void in the area of tourism and destination marketing for Indian students and tourism planners. the book is unique in its attempt as it includes tourism marketing in Indian as well as internationla contexts. The book will help the students of tourism and practitioners in understanding destination marketing process and the way tourism marketing can play a crucial role in the national economy. The book highlights the key Indian cases of Kerala, and Chilika Lake and international cases of Austria and Malaysia.

The Changing Face Of Marketing In 21st Century

Overview
This book presents marketing as an ever-evolving management discipline. Here, the reader traverses the path of evolution of marketing, marriage of marketing with IT and a projection of marketing into the future. It spans ancient marketing practices, high-tech marketing of the 21st century and lucid conceptualization, rigorous research and future prophecy about the discipline of marketing. Besides, it has studies on classical consumer behavior, glamorous advertising and integrated marketing communication, among other disciplines of management.

Overview
Marketing combines application of multiple disciplines like Economics, Psychology, Sociology, Statistics, Information Systems and many other subjects with emerging areas of information technology. While attempting to understand and apply various concepts and strategies of marketing, Indian students often confront unrelated foreign market issues, inapplicable examples for Indian markets and unbelievable situations of marketing warfare. Such an orientation crippled with complex use of language reduces the student's ability and intent in such an interesting discipline of management. Hence, this book is written keeping in mind the above listed problems. The author has tried to develop a conceptual orientation palpable to Indian students. The author has combined his creative writing skills through simplistic and lucid descriptions. Many examples, exercises and projects explained in this book are actually developed by the author during his teaching in different IIMs and other premium business schools of India and abroad.

Branding-Paradigms and Prognostications

Overview
This timely collection of papers is a very welcome and an important step towards putting India on the worlds brand management knowledge map Samit Sinha, Managing partner, Alchemist Brand Consulting It is all about building the right brand. However research on brand management is limited in India and this book atempts to fill the gap. This book by Tapan Panda, Professor, Marketing, Indian Institute of Management, Indore, explores the changing paradigm, creating customer value, the need for an Indian brand, issues in co-branding, branding on the net, and the challenges of building Brand India. The author talks about "something else that does the magic"-to create cult brands .

Sales And Distribution Management

Overview
Sales and Distribution Management is a composite and comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users shall find this book highly useful for its coverage of sales and sales force management, the sales organisation and territory management, designing a distribution system and distribution management - explained through caselets, diagrams, flowcharts and numerous examples from the Indian context.

Marketing Strategies For Emerging Markets

Overview
The orientation as well as approach towards the management of emerging markets is catching the attention of academicians and researchers across the globe. The typical emerging markets have a different industry structure, competitive landscape and consumer behaviour compared to markets in developed countries. With a higher population base but less per capita consumption, with a higher distribution cost but lower density of potential market in a wider geographical spread, emerging markets have their own opportunities and challenges. This book is an attempt to uncover the strategies and practices followed by managers in developing strategies for success in emerging markets.

Managing Customer Relationships In Service Industries

Overview
The domain of marketing is challenged like never before after the emergence of the concept called CUSTOMER RELATIONSHIP MANAGEMENT. This whole idea of extending a relationship purely from trade and transaction to a relationship of mutual benefit and trust has revolutionized the world of marketing. The short term, sales focused ideas of business transactions are replaced by long-term strategies and a value oriented model by giving the customer pride of place on every business template. The application of customer relationship management and its success is clearly evident in the field of service industries. Service industries in emerging markets are contributing more and more compared to the manufacturing sector, as the emerging markets edge closer to the developed markets

Builging Brands In The Indian Markets

Overview
How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.

The Socio-economic And Ecological Perspective

Overview
Tourism Management, a compilation of articles by leading experts in the field, is an organized presentation of perspectives on tourism management in India. The chapters are written keeping in view the sensitivity needed for planning the growth of the tourism industry in India, given the complexity of the issues involved. This book - with its well-researched and documented chapters and its coverage of contemporary environmental issues - will be useful to tourism students, the hotel industry, the Ministry of Tourism, State Governments and planners.

Overview
Tourism Management in itself is a complex phenomenon, as it covers a vast spectrum of managerial domain. From maintenance of ancient heritage to management of tours, hospitality and tourism products, the scope of tourism industry is very broad. In this context, this book is a unique attempt to capture each and every possible domain knowledge of tourism industry in India. The scope of this book is both, wide and deep, as authors with significant research and industry experience have contributed towards this book.