| |
| Newspaper Articles |
 |
The Ps and Qs of Global Branding, Hindu Business Line, Catalyst, September 26,2002 |
|
Taking A brand Global, Hindu Business Line , Catalyst, September 19,2002 |
|
Advertising and Branding, The Economic Times, May 30, 2001 |
|
Wooing Rural Customers, The Hindu Business Line, July 5th, 2001 |
|
Lalitaji and Empowerment, The Hindu Business Line, September 27th, 2001 |
|
| |
| Web Articles |
|
Kuchh Kar Dikhana Hai , B-School Page of IndiaInfoline.com |
|
Lolitaji Syndrome, B-School Page of IndiaInfoline.com |
|
Brand Personality as a Competitive Advantage, "Prof’s Prophecy" web column at IndiaInfoline.com |
|
Bailing out cyber crime, "Prof’s Prophecy" web column at IndiaInfoline.com |
|
Marketing@speed, "Prof’s Prophecy" web column at IndiaInfoline.com |
|
Small Scale Industry on Cross Roads "Prof’s Prophecy" web column at IndiaInfoline.com |
|
|
|
|
