Dr Tapan K Panda is a MBA, PhD, PGDCMIS, PGJMC. He finished his PhD from Utkal University in the area of brand personality as a source of competitive advantage. He is currently working as President, Marketing and Corporate Affairs at Everonn Systems India Limited (ESIL), a BSE & NSE listed company and leading player in the education segment.

Prior to the current assignment, he was working as a Professor of Marketing at Indian Institute of Mangement Indore. He was also the Officiating Director at IIMIndore. He is the Founder Editor of IMPACT (International Journal of Management Practice and Contemporary Thought). He has also taught at IIML, IIMK as a full time faculty and also was a visiting faculty at XIMB, GIM, IMT Ghaziabad, MANAGE, Hyderabad, NIAM, Jaipur. He has visited University of Cincinnati and Univerity of Notre, as a reseacrh schoalr. Dr Panda has published 15 books in the area of marketing and more than hundred reaserach papers in the area of marketing, advertiisng, branding and marketing communication.