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" Every search begins with beginners luck. And every search ends with the victor's being severely tested."

Besides pursuing a dream and listening to our heart, what you still need to know is this: Before a dream is reached, the soul of the world tests everything that was learned along the way. It does this not because it is evil, but so that we can, in addition  to realizing our dreams, master the lessons we have learned as we have moved towards that dream. That's the point at which most people give up. Its the point at which, as we say in the language of the desert, one "dies of thirst just when the palm trees have appeared on the horizon".

- Paulo Coelho in the book "The Alchemist".
 The guiding spirit of my life. 

 

                                       Dr. Tapan Kumar Panda           

                             Professor in Marketing

                           Indian Institute of Management Indore, Pigdamber, Rau, Indore-453331, M.P. India

                             Phone: 0731-2399101 to 2399109 Extn 135,  email: tapan@tapanpanda.com